OK Google, Not OK With Google
Earlier this week, Burger King made an ad that was "intended" to describe its burgers through OK Google. Standing in front of the camera, someone, probably one of Burger King's employees (he wears the company's outfit) sets the camera rolling and starts,
"You are watching a fifteen second Burger King ad..." At the end of his announcement, the actor asks, "OK Google, what is the Whopper burger?"
For starters, OK Google quotes stuff from Wikipedia. On first pronunciation of the word "OK Google", the Google Home device beside the TV started searching for the phrase from Wikipedia and stated the ingredients. The ad went viral on YouTube trending page and hit the number one spot a few hours after its release.
OK Google most probably would have given results of "whopper" were it not for the weird pronunciation and phrasing the actor did in saying, " What is the Whopper Burger?"
OK Google widely relies on Wikipedia, which is more of an encyclopedia of sorts. Wikipedia is also a free site, meaning anybody can create an account and start editing stuff.
It would take a wild guess to say that the marketing team at Burger King did the whole editing stuff on their page on Wikipedia because when you search for it you will get a definitive result.
The Whopper Sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's.Yes, Burger King forced OK Google to advertise the Whopper Burger since Google denied being involved in the ad creation.
This makes the Burger King outfit to be the first company to involve OK Google in a widely run campaign ad.
Hopefully Google will look into this editing matter and prevent the outbreak of a malicious "editing war" from happening. Who knows which company will hijack OK Google next time to create another "interesting ad"?
For all we know, Google harnessed OK Google not to react to anything it hears on the TV, be it commercials, reporters, and other voices that may accidentally trigger the home devices to start quoting stuff. At least Burger King realized this flaw and decided to give it a shot.
OK Google, Not OK With Google Reviewed by Mike Dee on 4/15/2017 01:25:00 pm
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