Slate Auto Set to Reveal EV Pricing and Preorder Details on June 24

TL;DR
- Slate Auto will announce pricing and open non-refundable preorders on June 24, with first deliveries still expected later this year.
- The company has been positioning the EV as a low-cost, customizable pickup aimed at the budget end of the market, with pricing previously described as starting in the mid-$20,000 range.
- Early reservation emails reportedly encourage buyers to place a $50 reservation now to secure an earlier delivery window before the $300 preorder phase begins.
Slate’s big June 24 moment
Slate Auto is preparing to disclose the official pricing for its first electric vehicle and begin taking non-refundable preorders on June 24, according to a company preorder page and customer emails sent this week. The startup, which is backed by Jeff Bezos and LA Dodgers owner Mark Walter, is also aiming to start deliveries late this year.
What buyers can expect
Slate has kept final pricing under wraps, but it has repeatedly signaled that the vehicle will land in the mid-$20,000 range. That positioning would place it among the most affordable new EVs in the U.S. market, especially if the company can hold the line on cost while still delivering a usable pickup platform.
The vehicle’s early pitch has centered on simplicity and affordability rather than high-end software or luxury features. Reporting on the truck’s original reveal described a pared-down EV with a focus on practical utility, customization, and direct-to-consumer sales.
Reservations, preorder timing, and delivery windows
Slate’s emails to prospective customers reportedly encourage them to make a $50 reservation now, ahead of the larger $300 preorder that begins in June. The company is said to be offering an earlier delivery window for those who reserve sooner, with non-reservers expected to wait longer.
That structure suggests Slate is trying to convert interest into committed orders while maintaining a staged rollout of demand. It also reflects how EV startups often manage early production slots: by using reservations to gauge intent before moving into binding preorders and final configurations.
The EV’s value proposition
Slate’s broader strategy appears to be built around a simple question: how cheaply can a new EV be brought to market without making it feel compromised? The company has framed the truck as a low-cost, highly customizable vehicle for buyers who want utility without paying for premium infotainment or advanced driver-assistance features.
Earlier coverage described the truck as a stripped-down design that skips some common EV extras, including a traditional infotainment setup, in favor of a more minimalist approach. That kind of product strategy could help Slate keep prices down, but it also means the vehicle will be judged heavily on execution, range, and build quality once real customers get behind the wheel.
Why this matters for the EV market
If Slate hits its pricing target, the company could become a meaningful player in the affordable-EV segment at a time when many electric vehicles remain expensive for mainstream buyers. A sub-$30,000 EV pickup would stand out in a market where affordability has become one of the biggest barriers to adoption.
The timing also matters. Slate is moving toward launch in a market where buyers have become more price-sensitive, and where federal incentives have become less predictable for mass-market EVs. That makes the company’s stated low-price strategy more than a marketing hook; it could be central to whether the truck finds broad demand.
What to watch on June 24
The biggest questions heading into the announcement are straightforward:
- The final starting price
- Whether the vehicle still lands in the mid-$20,000 range
- How much buyers must pay to secure a preorder
- What Slate says about delivery timing
- Whether the company adds any new details about range, trims, or configuration options
For now, Slate appears to be on track for a pivotal June 24 reveal that will test whether an affordable, Bezos-backed EV pickup can turn early buzz into real orders.
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