WhatsApp Introduces New Message Folder for Large Businesses

TL;DR

• WhatsApp is testing a feature that would automatically move messages from large businesses into a separate folder or section after a set period, with reports pointing to 24 hours as the likely default.
• The goal is to declutter the main inbox, reduce spam-like noise, and make personal chats easier to manage without fully blocking business accounts.
• The feature appears to be in beta testing and may initially apply only to certain business accounts, especially those using the WhatsApp Business Platform.

WhatsApp Introduces New Message Folder for Large Businesses

A cleaner inbox is coming

WhatsApp is working on a new way to handle messages from large businesses by automatically moving them out of the main chat list and into a dedicated folder or section. The feature is designed to keep personal conversations front and center while still preserving easy access to business updates when users need them.

How the feature is expected to work

According to current reports, WhatsApp would leave business chats visible in the main inbox for a limited time before shifting them into a separate space. Several sources point to a 24-hour window as the most likely timing being tested, though the exact interval may still change before launch.

The separation is intended for messages from larger companies such as banks, airlines, and other businesses that communicate at scale. The feature is said to be part of WhatsApp’s broader effort to reduce inbox clutter and make business interactions easier to manage.

Why WhatsApp is making the change

The main motivation appears to be user experience. WhatsApp has increasingly become a channel for customer support, alerts, promotions, and transactional updates, and that can quickly overwhelm the personal chat list. Moving these conversations into a dedicated folder would help users focus on family, friends, and other important personal threads.

This also aligns with WhatsApp’s ongoing push to improve inbox organization. Existing business-oriented tools already encourage users to sort chats, archive completed conversations, and use lists or other organizational features to stay on top of active threads.

Who may get the feature first

The reports suggest the new folder is still being tested and may roll out in stages. Early testing appears to focus on larger business accounts, especially those using the WhatsApp Business Platform, while smaller businesses and individual WhatsApp Business accounts may be excluded at first.

That selective rollout would let WhatsApp evaluate how the feature affects message delivery, user behavior, and business communication before expanding it more broadly.

What it means for users

For users, the biggest benefit is simplicity. Important personal chats should become easier to find, and users who still want business updates will be able to access them in a separate place rather than having them mixed into the main feed.

At the same time, there is a trade-off: once business messages are automatically shifted out of the main inbox, users may be less likely to notice them immediately. That could matter for time-sensitive alerts from services like banks or travel providers, depending on how the final version is implemented.

More inbox controls may be on the way

Alongside the folder feature, WhatsApp is also testing additional tools to give users more control over business messages. Reports mention a shortcut that would let users stop messages from a business for set periods, such as one hour, one week, or permanently, without blocking the account entirely.

There are also indications that WhatsApp may add richer business-profile details and quick action buttons, making it easier to identify, mute, or manage business chats directly from the conversation view.

The bigger picture for WhatsApp

This move fits a wider pattern in WhatsApp’s product direction: more automation, more organization, and more user control over how messages are surfaced. As WhatsApp becomes more central to commerce and customer communication, separating high-volume business traffic from personal chats could become one of the app’s most practical quality-of-life upgrades.

If the test succeeds, the feature could become a standard part of WhatsApp’s inbox management toolkit, especially for users who regularly receive updates from banks, airlines, retailers, and other large organizations.

AndroGuider Team

Articles written by the AndroGuider team. We try to make them thorough and informational while being easy to read.