The Email templates you will ever need

Sales world brings with it the contacts it builds, and connections it forms with the potential customers. But how do sales people or for that matter people of any post communicate with each other. To ensure an everlasting impact on the potential client, an email needs to be solid, so that the reader remembers the sender and the message delivered. To have a strong influence, a salesman needs to make sure that the format and editing are  proper, with no grammatical errors at all. 

We know that writing mails is an important task, and one needs to be careful while writing it. So, don't worry, we are here to help you. We will be here in this article providing you some templates which you can use whenever you are going to write an important mail. One of the important things to keep in mind is that while writing an email for sales, you need to frame a story, so that the reader gets your attention and understands who you are and what are you trying to tell. 

One of the strongest things about the templates is that they have a strong subject line, which is the most important part of an email. It is the subject line which either attracts the readers or the mail is rejected after just looking at the subject line only. 

I have compiled 100+ must-have templates for your business.


Subject: Business Value 

Body:   [Contact Name],

In working with other [industry or position], one of the key issues they’re struggling with is [key issue].

This past year we helped numerous companies to [Business Driver], resulting [money saved, revenue added, productivity increased].

If this is something you’re challenged with too, let’s set up a quick call. I have some ideas that might help.

All the best,


Subject: Company Announcement

Body: [Contact Name],

Because I work so much with [targeted industry], I constantly follow industry news. Recently I noticed that you’ve [company action taken].

Usually when that happens, [business issue] becomes a priority. That’s why I thought you might be interested in finding out how we helped [similar firm] get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does [Day, time] look on your calendar?


P.S. If you’re not the right person to speak with, who do you recommend I talk to?


Subject: Share Helpful Resource

[Contact Name],

Your latest announcement this week about [News] got me thinking.

I found this article on [Name of Article] that may be beneficial as you folks progress.

Here’s the link to read it: [URL]

Hope you find it helpful,


Subject: Inbound Lead from Content

Body: Hi [Contact Name],

You recently visited our website and downloaded [Name of Content]. Did you download the piece just to learn more about [topic]? Or, are you looking for a cost-effective solution to [topic]?

I actually did some research on [Lead Company] and have the following tips:

- [Tip 1]

- [Tip 2]

Have you thought of doing this?



Subject: Repeat Website Visits from Company

Body: Hi [Contact Name],

You and a number of your colleagues at [Lead Company] have visited our website and [action on website].

I was wondering whether they were trying to figure out how you might [business solution]? So, I did some research and found some areas of opportunity for you.

One idea I have is to [your suggestion based on research].

With the number of people researching our company, would it make sense to talk for 10 minutes?

Hope to hear from you,


Subject: Quick Lead Introduction

Body: Hi [Name],

You recently visited our [Title of Page or Post]. I thought I’d quickly check-in and ask if you found what you were looking for? I also have additional resources for you:

- [URL to resource 1]

- [URL to resource 2]

I’ve actually looked at your company and am happy to share how you compare to the industry benchmarks we’ve seen out there. Do you want to talk tomorrow at [two times you're available]?

Best regards,


Subject: Referral Through External Connection

Body: Hi [Company Name],

How have things been with you? Hope all has been well on your end.

A friend of mine, [Contact Name], is working with a company right now that, given your role, I thought you’d want to be aware of. Their [Name of Product] handles X, Y, and Z and we’ve been extremely impressed by what they do. I thought it may be something you’d want to look into, so I’m introducing the two of you here: [Name of Receiving Contact], [Name of Contact].

Please let me know if I can help either of you further. Otherwise, I’ll let you guys handle it from here.



Subject: Referral Through Internal Connection

Body: Hi [Contact Name],

How have things been with you? Hope all has been well on your end.

I’m working for a company called [Name of Company] that does X, Y and Z. In thinking about your role at [Name of Company], I thought there might be a real application for your group and wanted to introduce you to a colleague of mine, [Name of Contact], who is our [Contact Title]. Our [Product] has been extremely well-received in the marketplace and I think it’s something that you might have an interest in.

So, [Name of Receiving Contact], meet [Name of Contact]; [Name of Contact], meet [Name of Receiving Contact]. I’ll let you guys handle it from here. Please let me know if I can be of further assistance.



Subject: Outreach Through Mutual Connection

Body: Hi [Contact Name],

[Name] recommended we get in touch. I work with him for a company called [Company Name] that does X, Y, and Z. In thinking about your role at [Company Name], I thought there might be a real fit for your group.

Our [Product Name] has been extremely well-received in the marketplace and I think it’s something that you might have an interest in!

Do you have time to chat next week?



Subject: Quick Follow Up

Body: [Contact Name],

I’m writing to follow-up on my email. I didn’t hear back from anyone on the team. If it makes sense to talk, let me know how your calendar looks.

If not, who is the appropriate person for me to talk to?

Thanks for your help,


Subject: Close Your File

Body: [Contact Name],

I’m writing to follow up on my email and voicemail. We are in the process of closing files for the month.

Typically when I haven’t heard back from someone it means they are either really busy or aren’t interested. If you aren’t interested, do I have your permission to close your file?

If you are still interested, what do you recommend as a next step?

Thanks for your help.


Subject: Follow Up Update

Body: [Contact Name],

I’m writing to follow up on our last conversation. My boss asked me for an update on your account. I told him I didn’t have one. I’m not sure if it makes sense to continue the conversation.

What makes sense as a next step, if any?



Subject: The “Permission Wanted”

Body: Hey Alex,

I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month.

Would it be okay for me to reach out next week to share those ideas with you?

John Doe


Subject: The “Help Me, I’m Lost”

Body: Hi Jesse,

I’m trying to find out who the best possible person would be to discuss {{pain point, common industry problem}} at your company.

Would you mind pointing me toward the right person and the best way to reach them?

Thank you in advance for your help.

Jane Doe


Subject: The “Rapport Builder”

Body: Hey Casey,

I noticed you and I are both members of the Green Movement on LinkedIn, and that you just opened a new office in Austin.

Since you’re an Austin local now and share similar ideologies on clean technology and sustainability, I was curious if you’d be interested in attending our Growth Marketing Conference in December.

One of the keynote speakers is a world-renowned B2B marketer and fellow green energy philanthropist. The conference starts on December 11th in San Francisco. Should I send you a registration form?

Warm regards,
Jane Doe


Subject: The “Problem Solver”

Body: Hello Shawn,

I’m almost certain your roof got slammed by that hail storm over the weekend. {{Situation/Problem}}

Dan, our roofing specialist, recently finished preparing a repair estimate for Murphy’s Hardware next door and found a way to reduce repair costs by 50%. {{3rd Party Success}}

Should I ask Dan to stop by your office and take a look at your roof as well? {{Offer}}

Jeanne Doe


Subject: The “Friend Of A Friend”

Body: Hi Morgan,

During lunch yesterday with {{mutual connection’s name}}, he mentioned you were looking to {{accomplish specific goal}} – and it just so happens my company specializes in {{achieving specific goal}}.

He thought it might be mutually beneficial for us to connect since I recently helped [happy customer] improve their {{goal related metric}} by implementing our {{service, software, etc.}}.

If you’re interested in discussing this more, would you be open to a short call on Wednesday at 10 AM?

Jonathan Doe


Subject: The “Classic AIDA”

Body: Hey Taylor,

Could your team handle an extra 20 leads a week?

I’m asking because after just two sessions with my consulting team, we’ve had other clients in {{their industry}} see results that dramatic.

We’ve recently begun consulting for {{notable person or company in their industry}} and are already seeing big results.

It might sound too good to be true, but why not see for yourself? I’m available for a 10-minute chat next Tuesday at 4 PM. Can you make that time work for you?

Jane Doe


Subject: The “Giver”

Body: Hi Jordan,

I’m doing research on {{their industry or profession}} and discovered that {{relevant pain point}} is a major challenge in the market. Is that the case for you also?

If so, I stumbled upon this {{piece of content}} that you might find useful. It explains how the {{pain point}} originated and how the top performers in {{their industry or profession}} have overcome it.

I’m finding a lot of useful content and industry insights in my research lately. Would you be interested in chatting about them over coffee next week?

Kind regards,
John Doe


Subject: Before-After-Bridge

Body: Hi {{First}},

For every 100 cold emails you send, you'll only get one reply. That's a lot of effort for little reward.

Now imagine achieving 10X the responses in half the time.

Sounds too good to be true? With Mailshake, you can make it a reality.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?

{{Your name}}


Subject: Features-Advantages-Benefits

Body: Hi {{name}},

Mailshake offers personalized, scalable sales prospecting.

It allows you to send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

That means you save time and have complete visibility over results.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?



Subject: The 5 Basic Objections

Body: Hi {{name}},

Mailshake makes it easy for you to scale and automate your email outreach. I can prove it – all I need is a five-minute phone call.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?

{{Your Name}}


Subject: The Cliffhanger Ending

Body: Hi {{Name}},

One of our clients, GrowthScore, used Mailshake to send its latest e-book to prospects.

Within 72 hours, they’d generated 500 leads.

Want to know how they did it?

If you’re free for a call tomorrow at {{give 2 possible times}}, we can discuss this further.



Subject: Write for One Person, Not Thousands

Body: Hi {{Name}},

You’re spending too long on cold outreach. You wish you could do more, faster.

With Mailshake, you can. Our software lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?



Subject: ACCA

Body: Hi {{name}},

For every 100 cold emails you send, you’ll only get one reply.

You’re working hard and not seeing the results.

That’s why thousands of salespeople are using Mailshake to personalize cold emails at scale.

Want to find out how we can save you time on email outreach? Let me know if you’re free for a call tomorrow at {{give 2 possible times}} so we can discuss this further.



Subject: “So What?”

Body: Hi {{name}},

Mailshake makes it easy for you to scale and automate your email outreach.

It saves you time. And it makes your emails personalized, which generates more responses.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?



Subject: The String Of Pearls

Body: Hi {{Name}},

Sales professionals like you are using Mailshake to send better emails.

We helped GrowthScore generate 500 emails in 72 hours. We helped Sol Orwell achieve a 72% response rate on cold email. And we can do the same for you.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?



Subject: Be Specific (But Give Nothing Away)

Body: Hi {{name}},

We’re Mailshake, and we supercharge cold email outreach.

Our clients are achieving cold email response rates of 72%.

Sounds good, right?

Are you free for a call tomorrow at [give 2 possible times] so I can explain more about what we do?



Subject: The OATH Formula

Body: Hi {{name}},

We’re Mailshake. You might not have heard of us, but we help people like you craft personalized emails faster.

Less time. Higher response rates. More sales.

Are you free for a call tomorrow at {{give 2 possible times}} to discuss how Mailshake can help you?



Subject: Provide your prospect with options

Body: Hi, this is Jess from the Virtual Sales Academy. How are you?

We're working on some solutions to help you recruit and train a new generation of salespeople. Is that something you'd like to hear more about?

(If ‘yes.’)

There are two ways companies work with us. We can either help them find salespeople for a percentage of the base salary, or help them train new salespeople with our online, on-demand, virtual sales training programs that teach them how to take prospects from curious to client. Which one would you want to hear most about?

(they choose one or the other.)

Awesome. Can I ask you a few questions first?

(I ask them qualifying questions so I know what to present.)

I'll tell you a bit more and then, if it makes sense, we'll set up an appointment before we get off our call today to go over it in more detail. Sound good?

From there I tell them more about the program, just enough for them to agree to set up an appointment, and then go into my appointment setting script.


Subject: Working with gatekeepers

Body: Hello, my name is James. I was wondering if you could help me. I looked on the [COMPANY] LinkedIn page but I couldn’t find your name. Are you usually the person who answers the phone? I’d feel much better if I knew your name before I asked my favor.

(Repeat the gatekeeper’s name and thank them).

I’d like to speak with [NAME OF PROSPECT]/person in charge of X. What’s the best way to make that happen?


Subject: “A Friend Sent Me”

Body: Hi [NAME],

Mike and I are seeing great results with [CLIENT COMPANY]’s marketing automation at the moment and when talking about who else would benefit your name came up.

Congratulations on [securing investment/new acquisition/other personalization]. What you’re doing at [PROSPECT COMPANY] is impressive!

I’d love to show you how we’ve helped Mike generate [RESULT] and how we may be able to do the same for you. Would this be of interest?


Subject: Leaving a voicemail

Body: Hello, [NAME]. This is Bob Bentz with ATS Mobile.

The reason for my call is I have an idea on how to possibly help you improve the troublesome process of recruiting employees, especially nurses. I wanted to see if it would make sense for us to have a quick conversation to find out more about it.

I can be reached at [YOUR PHONE NUMBER].

Again, my name is Bob Bentz with ATS Mobile at [YOUR PHONE NUMBER].

Thanks, [NAME].


Subject: Use a hyper-personalized opener

Body: There’s a huge amount of insight available on your prospects.

LinkedIn is a salesperson’s best friend for a reason. Use this insight to open the call and build familiarity from the get-go.

I notice you used to work at [PAST COMPANY], how did you find the culture there?
A friend of mine also went to [UNIVERSITY], what did you study there?
I see you’ve risen through the ranks from SDR to account manager at [CURRENT COMPANY], how did you get noticed by senior management?
If they open up, continue the conversation for a little longer. Otherwise, get back on track and keep your goal in mind.


Subject: “I don’t have time”

Body: I understand this may not be a top priority right now, or perhaps you don’t see the value. Several people have said the same, but once we had a brief discussion they were thrilled to learn more. Give me two minutes of your time and I promise you’ll be clear on whether or not this is a good use of your time.


Subject: Ask leading questions

Body: Other than the information on their LinkedIn profile, it’s unlikely you’ll know much about your prospect on the first call.

After you’ve introduced yourself and built some rapport, ask questions that elicit specific information from your prospects. These can include:

What are the biggest challenges in your role right now?
Which tools and solutions are you using to help you with X?
What was the deciding factor to hire new SDRs at [COMPANY]?
These questions get your prospects to fill in the knowledge gaps.

Not only will it allow you to tailor the rest of the conversation, but also provide qualitative insights to enrich your buyer personas.


Subject: Becoming a familiar name

Body: Hi [NAME], it’s James here calling from Pipedrive. I sent you an email last Thursday, did you have a chance to read it?


The reason I emailed is that I noticed you’re in charge of the sales processes and operations at [COMPANY]. Is that right?


Subject: Voicemail follow-up

Body: Hi [NAME], I left a voice message last week regarding X and thought I’d see if now was a good time to reach out.

To remind you, we [STATE YOUR VALUE PROPOSITION]. I’d love to show you how you can generate [RESULT].

Would you like to schedule a call to learn more?


Subject: The Detail-Oriented Follow-Up

Body: Hi [NAME], I’m calling back as requested. I hope now is still a good time, did you have a chance to check out my email?

Great! As I mentioned, we help [PERSONAS] like you generate [RESULT]. As agreed, this is a quick two-minute call to see if we might be a good fit. Do you mind if I ask you a few questions to understand more about your needs and see how we might be a fit to work together?


Subject: Generating user referrals

Body: Hi [NAME],

It’s James from Pipedrive, I noticed [you’re a huge fan of our content/you’ve seen some great results from using our platform/other personalization] and wondered if could ask a quick favor:

Do you know of anyone else in [INDUSTRY] who would see great results from using our platform? We’d offer your friend an extended trial period, as well as X amount off your monthly subscription for each friend you refer.

Can you think of anyone who would benefit from using our platform?


Subject: Tie new hires to product needs

Body: Hi [NAME].

My name is Eric from KiteDesk, and the reason I’m calling is that I noticed you were hiring new SDRs from [NAME OF JOB SITE]. You're most likely hiring to solve the problem of needing more meetings, and I wanted to let you know we offer a prospecting platform designed to get your current team more qualified meetings.

It would be worth a 10-minute chat to see if we’re a fit before you take your next interview. We can even show you how you can see email and contact info displayed, instantly.


Subject: The one-sentence value proposition

Body: Hi [NAME], this is James from Pipedrive. I’m calling sales-driven organizations in our industry to see if they’d benefit from our solution.

To put what we do in a single sentence, we help sales managers empower their reps to become unstoppable by providing a CRM for maximizing the outputs from their sales process.

Is this something that would be of interest to you?


Subject: Forcing a quick response

Body: Hi, this is Natasha Smith from Exploration Homes. My company currently has buyers looking for a home in the [AREA] neighborhood. Tell me, are you considering selling your home now or in the near future?


Subject: The community champion

Body: Hi [NAME], this is James from Exploration Homes. I’ve been living in the [LOCATION] area for over 20 years and love my town. As a new agent with a specialization in the local market, if I could find suitable buyers for your home in the next 30 days, would you be open to meeting with me?


Subject: On a mission

Body: Hi [NAME], this is James from Exploration Homes. I’ve made it my mission to help 100 people move into their dream home by [DATE]. I truly believe I can help you find your ideal home as quickly as possible. Is this something you’d be open to exploring?


Subject: Referral V1

Body: Hi [first name],

My name is [my name] and I head up business development efforts with [my company]. We recently launched a new platform that [one sentence pitch].

I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.

I’d like to speak with someone from [company] who is responsible for [handling something that's relevant to my product].

If that’s you, are you open to a fifteen minute call on _________ [time and date] to discuss ways the [company name] platform can specifically help your business? If not you, can you please put me in touch with the right person?

I appreciate the help!




Subject: Referral V2

Body: Hi [first name],

I hope I'm not bothering you. Could you please refer me to the person in charge of [something that's relevant to my product]?

Thanks for your time,



Subject: Referral V3

Body: Hey [first name],

My name is [my name] and I'm with [my company name]. We work with organizations like [company name] to [insert one sentence pitch].

[One sentence unique benefit].

Could you direct me to the right person to talk to about this at [company name] so we can explore if this would be something valuable to incorporate into your events?




Subject: Can you point me in the right direction?

Body: Hey [first name],

I'm sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “sales” or “recruiting”] and how I might get in touch with them?

Thank you,


Let's check out two cold email templates that are using approach #2 and pitching the decision maker directly on the value proposition and next action steps.


Subject: Engaging a quality prospect

Body: Hi [firstname],

During some research of [company name], I came across your profile - love how passionate you've been the past [number of years they've been working at the company, look it up on their LinkedIn profile] years to help scale the [department] team, while also being that go-to advisor for your growing customers. This [software review site name] review about [highlight of the review relevant to your product].

However, I imagine you still have customers requesting [address pain point your solution solves]. I'm curious - are any customer accounts at risk that would benefit from [what you offer]? [Recognizable brand name], new [your company name] customer, needed a way to [what you offer]. Since leveraging [your company name], their [major benefit]. As a result, their customers experienced [business impact].

Does it make sense to explore ways we can help your team as well?



Subject: Selling V1

Body: Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits]. We do this by:

Benefit/feature 1
Benefit/feature 2
Benefit/feature 3 (optional)
Let's explore how [name of your software] can specifically help your business. Are you available for a quick call [time and date]?




Subject: Selling V2

Body: Hey [first name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of company] has a new platform that will help (your team at) [organization name]. [One sentence pitch of benefits].

I know that [our product] will be able to help [name of your company] [insert high level benefit here].

Are you available for a quick call [time and date]?




Subject: Where shall I start?

Body: {name},

I’m hoping you can help me, who handles the [insert pain point here] decisions at {company} and how might I get in touch with them?


Subject: Appropriate person

Body: {name}

We have a service that will help you [insert quick one liner about the value your service delivers].

Would you guide me to the person responsible for [insert the relevant department or task your service empowers — “marketing, sales, pipeline building”] and let me know how I might get in touch with them?


Subject: Looking for an Accountant

Body: I was wondering if you were looking for more business customers?

I know the majority of small businesses are always looking for a great accountant and I'd be able to generate leads for you if this is something you're interested in.

Are there any types of businesses in particular that make good clients for you?


P.S. If you aren't the right person to contact about this, please let me know


Subject: 10 x {company} [result] in ten minutes?

Body: Hello {name},

I have an idea that I can explain in 10 minutes that can get {company} it’s next [100 best clients].

I recently used this idea to help our client {competitor} almost triple their monthly run rate.

{name}, Let’s schedule a 10 minute call so I can explain. When works best for you?


Subject: Appropriate Person?

Body: Hi {name},

This is SDR with RJMetrics. Wanted to introduce myself, as {company}'s sales development platform looks similar to many of the businesses we work with everyday.

While I've got your attention, we'd love if you guys gave RJMetrics a spin. Our clients are using us to do things like optimize customer acquisition spend, understand drivers of CLV, and standardize reporting of KPIs across internal teams and investors.

I’m assuming you’re the best person for this - If not, who would you recommend I speak with?


Subject: Bookkeeping sucks, let us handle it.

Body: {name},

Bookkeeping sucks, and you have a business to run. You created CompanyName out of a passion to do something great, unique, and game-changing. Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks. AcuityComplete’s bookkeeping professionals want you focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.

If your core business competency isn’t bookkeeping, let’s talk. I’d love to find out more about CompanyName and how we can help eliminate this headache for you.

Do you have any current issues that we can help answer?


Subject: Appropriate person

Body: Hi {name},

I am writing in hopes of finding the appropriate person who handles multicultural media. I also wrote to Person x, Person Y and Person Z in that pursuit. If it makes sense to talk, let me know how your calendar looks?

VoodooVox helps increase the revenues of Fortune 500 companies by marketing to Hispanics. Each month we reach 25 million Spanish speakers with an audio message they must hear. We insert 30 second audio and SMS advertisements into phone calls made on calling cards. The benefit to users is they make their call free. The benefit for our clients is they can increase store revenue by providing text message coupons. Typical redemption is 3%. You can measure results online and with store sales. Advertisements can target specific ethnic groups and geographies. Some clients include Burger King, P&G and Chili's.

If you are the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?


Subject: KiSSFLOW is *not* for everyone

Body: Hi Ashley,

Thanks for signing up!

Lots of software say they can do anything and everything for you. We are *not* one of them. KiSSFLOW is not a jack of all trades. We have mastered one thing really well: *workflows*.
Now, do you have a workflow problem or a task management problem or both?! Tough, right!? That’s exactly why I am writing to you. Within 5 minutes I can assess if KiSSFLOW is best fit for the problem you have, saving you lots of time on evaluation. I value time and wish neither of us waste it.

I will call you in the next 30 minutes or do you want to do this over email?



Subject: Hi Mat, Welcome to SumAll

Body: Hi Ashley,

Welcome to SumAll.

Thank you for joining our growing community of 90,000 companies who are using data every day to make better decisions.

If you have already connected your platforms we will notify you by email when they are ready. If you haven't connected anything yet, please do it here:

Connect more platforms (button)

Thank you,
Team SumAll


Subject: Welcome to Basecamp!

Body: Hi Ashley,

Welcome to Basecamp and thanks for signing up! You've joined over 1,500,000 organizations just like yours who manage their projects with Basecamp.

Sign in to your account:
Username: [email protected]

We hope you enjoy this opportunity to take Basecamp for a spin. Feel free to kick the tires and get acquainted with no limits and no obligation during your free trial.

P.S. Don't forget to download Basecamp for Android and iPhone too!
Help us improve Basecamp by telling us a little more about yourself.


Subject: Welcome to Samu

Body: Hey,

I really appreciate you signing up for Samu, and I'm sure you'll love it when you see how easy it is to get the right things done.

We built Samu to help individuals (from managers via freelancers through to students) improve their productivity, and I hope that we can achieve that for you.

If you wouldn’t mind, I’d love it if you answered one quick question: why did you sign up for Samu?

I’m asking because knowing what made you sign up is really helpful for us in making sure that we’re delivering on what our users want. Just hit “reply” and let me know.

Thanks, Val CEO, Samu


Subject: Welcome to Pinterest!

Body: Hi Ashley,

YOU are the newest member of Pinterest, a community to share collections of things you love. We're excited to have you as a member and can't wait to see what you pin.

A few tips to get the most out of Pinterest:

- Install the bookmarklet. It lets you add a pin from any website with just one click.

- Follow a few more pinboards. After all, Pinterest is as much about discovering new things as it is about sharing.

- Pin carefully! As one of the first members of Pinterest, your pins will help set the tone for the whole community. Use big images, write thoughtful descriptions, and pin things you really love. Also, no nudity :)

Thanks for joining and happy pinning!
Ben and the Pinterest Team


Subject: Welcome to Front!

Body: Hi Ashley,

My name is Mathilde. I’m the CEO of Front and I wanted to be the first to welcome you and your team on board!

Ok, it’s true; this is an automated email, but if you have any questions simply reply to this email and I'd be more than happy to chat. :)

To help you get the most out of Front during your 14-day trial:

- We'll be sending you 5 Getting Started Tips, one every day within the next week. (if you do not wish to receive them, feel free to unsubscribe!)
- If you'd like to quickly learn how to use Front in less than 30 minutes, subscribe to our live product demo.
- Take a look at our completely public roadmap! Upvote features or see what is coming up soon. :)
- Download Front for your iPhone or Android, for those times when you're on-the-go.

Thanks again for giving Front a try!

ps.- One of our Sales Executives will be reaching out to you shortly, to help you with any questions you might have.


Subject: Welcome to the Edmodo Family

Body: Hi Ashley:

Thank you for joining Edmodo! It truly is a community where educators, students, and parents alike are invested in one another’s success.

As you’ll soon discover, the people on Edmodo embody the spirit of sharing—we simply create tools to make collaboration even easier. From Groups that increase communication and engagement, to features that help you flip your classroom, find valuable resources, or fuel your professional growth, there’s something for everyone on Edmodo.

Every day, I’m in awe of all the creative ways educators use Edmodo. I can’t wait to see how you’ll inspire or be inspired on our platform.

Vibhu Mittal
CEO, Edmodo


Subject: Welcome to the Zendesk Family

Body: Hi Ashley,

I just wanted to personally welcome you to the Zendesk family. My co-founders and I wanted to create something that was easy and fun to use—something different from the IT and customer support tools out there at the time. I am so humbled by our customers, all using our product to provide better customer support. I want to thank you so much for being here.

As you get started with Zendesk, I wanted to point you to some resources to help you make the most:

1) Reach out for help: Our education team has built a library of resources at your disposal. This getting started guide provides the basics or you can dive into our knowledge base for tutorials on everything.

2) Get your team trained up: Support is collaborative, and we want to make sure that all your colleagues are ready to use Zendesk. We have a fantastic free self-guided agent training course available: Zendesk Essentials for Agents - Online

3) Come meet us in-person: We have events and user groups all over the globe. Our product experts travel to cities near you to offer free training and best practices to support teams. It’s free, fun, and we buy the drinks :)

I know that’s probably a lot of information, but our support team is standing by to help. Thanks again for being a Zendesk customer.




Subject: Yo, you signed up for Rabbut

Body: Ashley,

Do you know who’s awesome? You are.

Do you know why? Because your blogs are about to get more action than you got on your honeymoon. Thats right, more email collections and more personalized updates than ever before (what did you think I meant?)

Before you pull your head out of the gutter, answer me one thing. Why did you sign up for Rabbut?

I ask because:
1.) I want to build the best tool that you can possibly get
2.) I can’t read your mind
3.) Who doesn’t want more action? (Still talking about your blog!)

And lets be honest, no one wants to spend all night long figuring out how to setup your emails, so take this, it’s a quick start guide:

If that doesn’t work, hurry up and email me so I can help you solve your problems. That way you’ll have more time for your personal life. (This time I don't mean your blog.)

Thank me later,
Elmer Founder


Subject: Get started today...

Body: Hi there,

Larry Kim here, founder of WordStream. I want to personally welcome you to your free trial of WordStream Advisor. I’m happy you’ve decided to give us a try!

I want to make sure you get the most out of your free trial and see firsthand how our software can help your business:

Save time: efficiently manage and optimize your PPC campaigns
Increase ROI: improve key metrics like CTR and CPC
Stretch your budget: get more from your current investment
Questions on how WordStream Advisor can help you do this?

I highly recommend speaking with one of our in-house AdWords Certified Consultants to review your account and uncover areas of improvement and opportunities for growth. It's totally free and totally worth it.


Larry Kim
Founder & CTO, WordStream


Subject: We're pleased to meet you

Body: Hi 👋,

Just by signing up you've taken the first step towards a life of less stress, more sleep and better focus. We'll be popping in now and again to help make sure you're getting the most from Headspace Take10: your 10 x 10-minute sessions of gently and expertly guided meditation.
Getting started

To begin with we recommend that you try one session a day. Start by setting aside a little time when you'll be undisturbed. Just 10 minutes. The time it takes to get dressed, have a coffee, or change your shirt (if you spilled the coffee. Too bad.)

Start take 10 now


Subject: Welcome to Slack

Body: Welcome to Slack!

We're happy you're here.

When you created Front Onboarding, we didn't ask you to set a password. It's time to do that now.

If you don't set a password within two days, we'll automatically log you out.


Subject: Thanks for Subscribing!

Body: Welcome to the Zapier blog!

Thanks for subscribing to articles from the Zapier blog. Now you'll be the first to know when we publish a new post.

I promise we won't stuff your inbox with repackaged product updates. At Zapier, we aim to write content that you can actually use to be more productive. Here's what you can expect:

- In-depth, actionable articles packed with advice that will help you work more efficiently and effectively.
- 2-3 emails per week with links to our latest content.

Read Our Most Recent Post


Subject: Thanks a billion

Body: Thanks for helping us reach a huge milestone!

We just had our greatest month ever for video impressions. In January, videos shared using Graybo generated over 1,000,000,000 impressions - that’s a lot of zeros!

Want to learn how we did it?

Yes! (button)


Subject: tookapic turns one!

Body: Hi, Pawal here. It’s hard to describe how excited we are. On October 9th last year the very first photo was uploaded to tookapic.

We’ve created a little page to celebrate our first 365 days. We made it! We’re proud. We’re thankful. We’re motivated! We want to thank you all for being with us.

Celebrate with us. (button)

Want to give us a birthday present?

The best present we can get from you today is a mention about our birthday on your Facebook or Twitter profile. Help us spread the word about this awesome day.

Tweet the News (button) or Share on Facebook (button)

Anyway, this is just the beginning. We have new and amazing stuff coming soon including brand new tookapic shop and photo books. Stay tuned.

See you tomorrow!

Pawel Kadysz
Founder of tookapic


Subject: Thanks For Being One of Trello's 10 Million Users

Body: To celebrate, we’re giving away free Trello Gold!

Join the Celebration → (button)


Subject: Big News and Bigger Thanks

Body: Thank you!

On Friday, MINDBODY hit an important milestone. We successfully completed our IPO and started trading publicly on the NASDAQ as “MB.”

Every vision starts somewhere; ours started in my garage 15 years ago. Since those early days, our efforts have been inspired by the wellness community. The amazing teachers, trainers, stylists, therapists and coaches who help us all live healthier, happier lives. We share your passion and it drives us every day.

To the millions of wellness business owners and professionals practicing around the world, and to the hundreds of millions of people they serve, we dedicate this IPO to you.

We are grateful for the businesses you run, the lives you change and the good work you do each day. Thank you.

Now, our focus is to build even more powerful products and services for you and to reach even more people like you.

By doing so, the MINDBODY Team intends to to continue leveraging technology to improve the wellness of the world.

We thank you for your business and look forward to serving you for many years to come.

Rick Stollmeyer
CEO & Co-Founder, MINDBODY


Subject: OnePageCRM and Your Company - questions/feedback?

Body: Hi Ashley,

Michael here, the CEO of OnePageCRM.

Even though I lead the company, I’m a natural "product person" and the user experience you get from our app means a lot to me.

Our users love OnePage and the focus it brings to sales, but if there's anything that's bugging you, even the smallest of issues that could be done better, I want to hear about it - so hit the reply button.

And ok, this is an automated email, but if you reply it comes directly to me and will be answered by me.

Best regards,


Subject: What's one thing Olark could do better for you?

Body: Hey!

We're making plans at Olark for 2014. In order to understand what our customers want and need from Olark, please write me back and let me know your answer to this question:

What is one thing that you wish Olark could do better for you?

Thank you!

Sunir Shah,
Chief Marketing Olarker


Subject: Let's Talk

Body: Hi Ashley,

As you know we are committed to transparency in everything we do. It's why we always share our costs and information about our factories. It's also why we sent you our first ever customer survey.

We want to know more so that we can keep working to make Everlane better and our products and services truly reflect your wants and needs.
This survey will only take about 10 minutes. Your participation will mean a lot to us.

Follow the link here.

All the best,

Everlane Marketing


Subject: 2 minutes to tell us what you think

Body: Hey Ashley,

Your experience with DocuSign is important. Please take a few moments to give us feedback and comments in this quick survey.

We promise to make good use of your thoughts.

Marisabel Agosto
Free Customer Advocate


Subject: A quick question for you

Body: Yes, it's a survey. But not boring.

As a Headspacer who's been using our product, we want to hear from you.

We want Headspace to be the best resource possible, so we’re looking for users to chat with and give feedback to help us improve the experience for everyone. If you’re interested, just fill out this super-short survey and someone from our team will be in touch. Thanks!

Thank you,
The Headspace Team


Subject: Offering you my personal email

Body: Hi Ashley,

I noticed that you added some Ugmonk items to your cart but have yet to close the deal.

I wanted to check in and make sure all your questions are answered, and that you're not having any programs with the checkout process.

I'm committed to doing everything I can to help out. Whether you have a question about the products, the designs, or need a recommendation, I'd love to hear from you! Shoot me an email - or feel free to finish checking out your purchases.

I'm incredibly passionate about design. I love the products that we make, and I think you will too!

I look forward to hearing from you,

Owner and Designer


Subject: Hi Leads

Body: Hi Leads,

We noticed that you signed up for Dropbox a while ago, but never installed the software. Installing Dropbox lets you:

- Easily save files to your Dropbox
- Get to your files from any computer or phone
- Share photos or docs straight from your desktop

Download Dropbox here

- The Dropbox Team

If you need a refresh, check out our tour.


Subject: Harry's checking in

Body: Hi there,

Hope you’re doing great. I just wanted to check-in and see how everything was going.

We’ve got some pretty fancy algorithms here at Harry’s that tell me that you may be running low on razor blades. If you would like to order more blades or other shaving supplies, you can always do so online at And, of course, I’d be more than happy to take care of it for you as well. You can just email me back or call me at (888) 212-6855 and I’ll place your order for you.

Thanks so much for your support. I look forward to keeping in touch.

All the best,


Subject: What Didn't Work For You About MeetingHero?

Body: Hi Ashley,

I noticed you tried out MeetingHero, but haven't used it again in the last few weeks. I'd really appreciate you taking just a minute or two do share your feedback:

- What were you hoping MeetingHero would help you do when you signed up?
- What didn't work for you about it?
- What would compel you to start using it on a regular basis?

Thanks so much!


Subject: we miss you!

Body: Greetings,

It’s been a few months since we’ve seen you, and well… we kinda miss you! Since our Magic 8-Ball told us you missed us too, swing by our blog to read about what we’ve been doing. We’ve got some new features we’re really proud of and we’ve been showcasing some great event stories lately.

Your next event could be one of them!

Create an event

As always, we would love to help set you up for event success. If you have any questions, feel free to email, call (xxx-xxx-xxxx), or check out our tutorials!


- The Eventbrite Team


Subject: Was Pipedrive recommended by a friend?

Body: Ashley,

That’s how we get most of our new customers, by our current users recommending us to their friends. Here’s what they say about us:

"Best program we have used for tracking sales. We have tried many others but this is the first one that the sales guys really like and most importantly... they use it!" Dan Seto, COO and Founder, CircuitMeter Inc.

"Simple interface, without a lot of clutter. A tool that can actually be used without a mile-high learning curve. More time working, less time wrestling with software." John Wahl, Insurance Agent.

"In my first 30 days of having Pipedrive I have used it more than I used Salesforce which I had had for a year." Todd Muffley,CEO & Founder, Fat Atom

See why thousands of sales teams use Pipedrive to increase sales productivity.

Happy closing,
Your friends at Pipedrive


Subject: Custom HubSpot consultation

Body: Hey Ashley,

Remember when, about a week ago, you visited HubSpot's site and downloaded some inbound marketing resources? We wanted to thank you for it with a custom consultation!

Get a complimentary website assessment with HubSpot's inbound marketing experts, and find out whether your web presence is optimized to increase traffic to your site and generate more leads.

Claim Your Complimentary Website Evaluation



Subject: Stay in Touch!

Body: Hi,

I'm sad to see you go, but I want to let you know that you don't have to be a Treehouse student to enjoy the free content that we offer:

- The Treehouse blog ( offers news, tutorials, and articles from industry professionals.

- The Treehouse YouTube channel ( puts out educational videos every week.

If you ever want to reactivate your account, it's really easy. Just click here!

Before I let you go, here are some interesting stats on Treehouse students.

Treehouse Students:

- Typically increase their salary by 30% after only three months of learning.
- Earn $10,000 more per year, after only six months of learning.
- Typically earn $73,000 per year (41% higher than the national average) after learning web design.

Good luck and thanks for giving Treehouse a chance!

Faye Bridge
Treehouse Community Manager


Subject: Give / Get

Body: Hey,

Henry here, head of product at Cloudapp. I hope you don’t mind me reaching out but i noticed you've slowed your usage of CloudApp recently. I was wondering if you could spare a second to let me know what you thought of the product and what we could improve on?

In return, I’ve gone ahead and added one month of the pro plan to your account for free. Just click this button to enable it:

Upgrade to Pro

Thanks so much in advance for any thoughts on what we can improve. Hearing from you is how we get better.

Henry and the team


Subject: The most popular integrations for your dashboard

Body: Hi Ashley,

We figured it would be a good idea to share the integrations our users love the most. They’ve all said bye-bye to manual reports and embraced the ease of real-time access to their most important metrics.

Without further ado and in no particular order, here they are:

- Google Analytics - See how visitors interact with your website.
- Google Sheets - Pull all your custom data into your dashboard.
- Twitter - Never miss a conversation.
- Facebook - Track your social campaigns in real time.
- MailChimp - Keep a close eye on your email efforts.
- Pingdom - Monitor uptime and downtime in one place.
- New Relic - Get immediate insight to your end user’s behaviour.
- Mixpanel - See your users’ behaviour instantly.
- Salesforce - Know how healthy your sales funnel is at all times.

Ready to try them out?

Log in and browse integrations

Tamsen, Hariharan, Jason, Javier and Luis
The Customer Success team


Subject: Creating a new Trello board and need some workflow ideas?

Body: Elevate Your Board Game

Check out a collection of inspiring boards, built by awesome Trello users.

Boards For Every Business
From Sales, to Support, to the CEO, there's a Trello board for any team at your company.
Work better, together

Make Plans For Your Personal Life
Be more organized outside of the office with boards for travel, to do's, and leisure time.
Find balance

Collaborate In The Classroom
Project based learning, classroom discussion, and educator collaboration are all easier on Trello boards.
Learn more


Subject: See how three creative businesses benefit from Hightail

Body: Preview instantly
Tracie Spence uses Hightail to share photos with her retoucher and printer so the team can work together to create the best images.

"With Hightail you can see each image right away. When we were reworking 18 images recently, it saved us more than an hour per file."

Tracie Spence – Founder, Tracie Spence Photography

Check out Tracey's Story (button)

Simplify feedback
Media production firm, Blue Chalk, collects timestamped comments on videos and other visual assets from internal teams and clients in Hightail.

"I love the ability to put notes on the exact area that needs changing. Hightail is the Google Docs equivalent for our post-production process."

Rob Finch – Creative Director, Blue Chalk Media

See Blue Chalk's Process (button)

Track your progress
Video production firm, Digital Video Experts, tracks project progress with Hightail's versions feature, which helps highlight why changes were made.

"Versions is the most powerful tool in Hightail. It's great to be able to easily show clients that they had requested a change."

Richard Farr – Founder, Digital Video Experts

Find Out More (button)


Subject: How to get extra features in Buffer

Body: Hey,

Did you know that you can easily get extra space in your Buffer for free?

Add a referral Tweet or Facebook post, and when people sign up using that link you'll get an extra space! It's that simple.

Get Extra Space in my Buffer! (button)

Of course, if you ever have any thoughts or questions simply reply to this email. We'd love to hear from you!

Enjoy Buffering! :)

Joel and the Buffer Team


Subject: Were You Eaten By A T-Rex?

Body: Hi!

I wanted to quickly check in as I noticed you signed up but haven't posted a campaign yet. By my calculations one of two things could have happened.

1. Freak T-Rex accident
2. You had some questions on how FameBit works

I truly hope it was the latter! If you have any questions on getting started just reach out.

As a reminder, it is completely FREE to post a campaign to the Marketplace and on average you’ll receive thirty or more proposals from YouTubers interested in working with your brand.

Click here

Stay Famous,

Adam & Team FameBit


Subject: Our new video series

Body: OK so I know we already emailed you this week.

But, I'm super excited about this and hope you don't mind.

Plus it's a Friday morning (I'm sitting here eating my breakfast burrito as I write this email; don't judge me).

We've been having a ton of fun with video lately here at Drift.

So today we launched a new weekly video series called Office Hours.

Each week we're going to take questions from customers, fans, and friends -- and share a little bit of the behind the scenes stuff that we're doing here at Drift.

Here's the first episode (and a little bit more on our blog).

- Dave

PS. I took a ton of heat for my "outfit" in this video. I didn't get the memo from Cara that we were supposed to dress nice 😂


Subject: how we use Drift (200 spots open)

Body: We're running two free sessions this month where we break down how we use Drift every day.

(We try and keep it small so there are only 200 spots open for February).

I'm going to tell you the story of Kevin.

He's one of our top sales reps here at Drift, and last month he closed 81 deals.

And he didn't have to make a single cold call.

I'm not kidding.

He sits right across from me.


Imagine you could close deals without making cold calls or sending cold emails?

That's exactly what Kevin is doing.

See, 9 out of 10 people want to use messaging to talk to businesses these days, and Kevin has figured out how to crack that channel for sales.

His messages routinely get 50% click rates because he can be super targeted (and he has to keep messages short and engaging).

That's basically 15x more than the average email click rate if you look at MailChimp's benchmarks.

So I'm going to show you exactly how Kevin does it. And you'll see how easy it will be for your business, too.

Are you in?

Just go here and pick which session you'd like to attend.

Hopefully I'll see you there (I'll be your host).



Subject: Milestones: we've hit 1,000 customers!

Body: Hi there,

It's been a big month at Clearbit, and I wanted to share a few things with you all.

First, we've officially hit 1,000 business customers and 100,000 daily active users across all our products. Both huge milestones for us and we couldn't be more excited about what's next.

Second, we recently launched the new, beautifully re-designed to help our different user groups quickly find the solutions and products that fit their needs.

Third, our team has taken a deep dive on the subject of lead qualification – one of the most common ways our customers first use Clearbit data. We've read everything we can find on the subject and combined that with what we've learned from our customers to write our own Modern Guide to Lead Qualification. As an added bonus, we've also put together a guide to building your own lead qualification system within Salesforce.

A huge thanks to everyone who has helped us reach these milestones, and as always – let us know if there's ever anything we can be doing better for you!



Subject: Need help refining your results?

Body: Hello Ashley,

I was doing my daily check of yesterday's new accounts, and I had a look at yours. It seems you have had 1849 mentions in one day, which is way, way above what our usual customers get.

That may be what you are looking for (in that case, way to go!), but just in case you need some help to refine your alert set up, I wanted to let you know that I can help.

Optimize your alert [button]

Happy monitoring!

Vincent Le Hénaff, Business Developer @ Mention


Subject: Deactivating account for time being

Body: Hello Ashley,

Hope you're having a great week!

It looks like you and Front haven't had the chance to sign into the Hired platform since we allocated a $1k credit towards your next tech, sales or marketing hire. I will go ahead and put a brief pause on your account because it appears hiring is not a top priority right now. Please do not hesitate to reach out as soon as things change on your end, as I will be happy to re-approve you.

Aside from Tech, our Freelance, Sales and Marketing categories are all in full swing. With an average time to hire of four days and only a 15% hourly mark-up for 1099 candidates (30% for W2), several employers have had success in quickly augmenting their teams with Hired's Freelancers.

Let me know if you have any questions or if there is anything else that I can help with!

Mary Catherine


Subject: Today's 8 minutes indexing downtime

Body: Dear Ashley,

You may have noticed, we experienced a downtime of our indexing API today. For about 8 minutes starting at 9:30pm UTC (Jan 29), some write operations were refused by the API with a 503 error code. Search was not impacted, every queries were served as usual.

While it's the first time that an outage happens since we launched the service last September, we are deeply sorry for the inconvenience. We published a full explanation of the problem and its resolution on our blog:

Should you want any details, feel free to contact us anytime.



Subject: Tuesday morning outage

Body: Hi there,

Today at 7:15 AM Pacific Time, some Olark operators began reporting issues with using to communicate with their customers. Our engineering team was able to resolve the majority of these issues approximately 45 minutes after the initial report.

Some operators continued experiencing intermittent problems with until around 1PM Pacific Time. During this time, we were able to communicate some updates via email and twitter, and chat when we weren't at capacity.

We know that you rely on Olark to communicate with your customers. This type of outage is not acceptable. We strive to provide you with reliable service, but today we failed some of you. Our engineering team is putting systems in place to prevent problems like this from happening again.

If your account was affected, please let us know so that we can appropriately credit your account.

Please let me know if there’s anything else I can do to help.
Ben Congleton
CEO, and Cofounder

PS: You can follow @OlarkSupport on twitter for service availability and status updates.


Subject: On Software Quality and Building a Better Evernote in 2014

Body: I got the wrong sort of birthday present yesterday: a sincerely-written post by Jason Kincaid lamenting a perceived decline in the quality of Evernote software over the past few months. I could quibble with the specifics, but reading Jason’s article was a painful and frustrating experience because, in the big picture, he’s right. We’re going to fix this.

The past couple of years have been an amazing time for Evernote. We’ve grown massively as a company, a community and a product. And we’re still growing quickly. However, there comes a time in a booming startup’s life when it’s important to pause for a bit and look in rather than up. When it’s more important to improve existing features than to add new ones. More important to make our existing users happier than to just add more new users. More important to focus on our direction than on our speed. This is just common sense, but startups breathe growth and intentionally slowing down to focus on details and quality doesn’t come naturally to many of us. Despite this, the best product companies in the world have figured out how to make constant quality improvements part of their essential DNA. Apple and Google and Amazon and Facebook and Twitter and Tesla know how to do this. So will we. This is our central theme for 2014: constant improvement of the core promise of Evernote.

This isn’t something we just decided yesterday. We kicked off a company-wide effort to improve quality a couple of months ago. The precipitating factor was the frustrating roll-out of our iOS 7 version. We gained many new users, but rushing to completely rebuild the app for the new platform resulted in stability problems that disproportionally hit longer-term customers, including ourselves. Since all Evernote employees are power users by definition, no one is more motivated to make Evernote better just for the sake of our own productivity and sanity. I’ve never seen people happier to just fix bugs.

Quality improvements are the sort of thing that you ought to show, not just talk about, so we hadn’t planned on discussing this theme until closer to the end of 2014. However, Jason’s article hit too close to home to leave unremarked, so I decided to be up front about what we’ve done in the past few months and what we’re going to do in the next few.


Today, there are 164 engineers and designers working at Evernote. About 150 of them are currently assigned to our core software products. The total number will increase quite a bit in 2014, but the proportion will stay the same: over 90% of our resources will go towards improving our core experiences.

Past Two Months: Stability

Starting last November, our first priority was to drastically improve the stability and performance of our main apps, especially for long-term users with many notes. We’ve made significant progress, and Evernote is measurably less buggy than it was two months ago.

We’re starting to see the initial results of this effort in our app store ratings. For instance, when we started this effort in November, Evernote for iOS 7 was at a frustratingly low 2 stars. Today, it’s at 4.5. Our customer support volumes for iOS have been cut by more than half: from an average of 366 per day in November, to 148 now. We’ve made similar improvements to many of the other apps as well. I’m proud of the progress we’ve made in this area, but just because an app has a good rating, doesn’t mean that our work is finished; there are countless improvements to stability and performance that we’ll continue to make.

These are recent improvements, but the perception of stability is a lagging indicator of actual stability; you judge how solid or buggy an app feels based on your past few months of experience with it. So even though Evernote is a lot better already, and will get much better still, it’ll take longer for this feeling to really sink in. We understand that we have to maintain a high level of quality for the long term, if we want Evernote to be seen as a truly high-quality product.

Near Future: Design and Simplicity

As we get nearer to achieving our stability and performance goals, we’ve turned our attention to the other important component of quality: great design. Over the next few months, we’ll be releasing new versions of all the apps that incorporate our many lessons learned about what does and doesn’t work. All of our apps will be getting significant improvements and simplifications to the user experience starting in the next few weeks. The five most important areas of improvement that we’re targeting on all platforms are note editing, navigation, search, sync and collaboration.

Our new philosophy is to find every spot in our products where we’ve been forced to make a trade-off between doing what’s simple and doing what’s powerful, then rethink it so that the simplest approach is also the most powerful. We know we’ve found a good design for something when that conflict disappears. It feels like magic when that happens, and we’ll have several bits of magic in the coming months.

I turned 42 yesterday, which is the year that, according to classics of western literature, life, the universe and everything will start to make sense. This isn’t the way I imagined it starting, but I’m glad to have the chance to tell you what we started a few months ago, and what we’re going to be focusing on in 2014.

Thanks to Jason and to the millions of Evernote users who depend on us every day and who go through the effort of fighting for a better Evernote. Our goal isn’t to have a product that’s just good enough that users rely on it despite its warts, it’s to have a world class product, built with solid technology and with a fit and finish worthy of our users’ love and loyalty.

We’re the biggest Evernote users around, and it’s important to be in love with what you build.

It’s going to be a great year.

- Phil Libin, CEO


Subject: Important Security Notice from Slack

Body: Dear Ashley,

We are writing to inform you that we were recently able to confirm that there was unauthorized access to a Slack database containing user profile information. We have since blocked this unauthorized access and made additional changes to our technical infrastructure to prevent future incidents. We have made all relevant details available on our blog. No specific action is required of you.

However, we have also just released Two Factor Authentication (“2FA”; also known as “two step verification”) and we strongly recommend that all users enable this feature, which provides an additional layer of security for their account. Additional details are available in our help center and you can enable 2FA directly on your account settings page.

Since the compromised system was first discovered, we have been working 24 hours a day to methodically examine, rebuild and test each component of our system to ensure it is safe. We are very aware that our service is essential to many teams. Earning your trust through the operation of a secure service will always be our highest priority. We deeply regret this incident and apologize to you and to everyone who relies on Slack for the inconvenience.

For more on our security practices and policies, see Again, for additional information, we encourage you to read the blog post for more details.

The team at Slack