Board Raises $20M to Revolutionize Social Gaming with Together Tech
TL;DR
- Board, the new social gaming startup from Brynn Putnam, has raised a $20 million Series A to expand its vision for “Together Tech” and shared physical play.
- The company is building games designed to make in-person interaction more engaging, aiming to turn living rooms and common spaces into social gaming venues.
- Investors including Union Square Ventures are backing Board’s push to combine hardware, software, and social design into a fresh entertainment category.
Board is betting that the next big gaming platform will not be a solo screen experience, but a shared one. The startup, founded by Brynn Putnam—the entrepreneur behind Mirror—has secured a $20 million Series A to build what it calls “Together Tech,” a product direction centered on social interaction in physical spaces.
The funding round gives Board fresh momentum as it works to define a new category of gaming that is designed around people being in the same room, rather than separated by individual devices.
A new startup from a proven founder
Brynn Putnam is best known for launching Mirror, the connected fitness company that was acquired by Lululemon. Her move into gaming reflects a broader pattern in consumer tech: founders with experience in hardware-backed, behavior-shaping products are now applying that expertise to social entertainment.
Board’s pitch is straightforward but ambitious. Instead of building another isolated digital experience, the company wants to create games that encourage face-to-face interaction, shared attention, and physical presence. That framing positions the startup somewhere between gaming, social software, and experiential product design.
What “Together Tech” means
The phrase “Together Tech” captures Board’s core bet: that technology can make shared time more engaging without replacing the social setting itself.
In practice, that likely means games optimized for group play in homes, lounges, and other communal environments. The emphasis appears to be on interaction, accessibility, and novelty—features that could help Board stand out in a gaming market often dominated by competitive online titles and single-player mobile apps.
Why investors are interested
Union Square Ventures is among the investors supporting the round, underscoring confidence in Board’s mix of founder pedigree and category creation. The backing suggests investors see an opportunity in products that combine consumer hardware instincts with software-driven engagement.
The appeal is also strategic. Social gaming has long been a promising but fragmented space, and Board is trying to solve a familiar problem: how to make digital entertainment feel more natural in physical groups. If it works, the company could tap into demand from both consumers and venues looking for interactive, shared experiences.
The broader market opportunity
Board is entering the market at a time when consumer technology is increasingly focused on shared experiences rather than purely individual ones. That trend has shown up across fitness, entertainment, and home devices, where companies are trying to make screens and connected products feel more social.
For Board, the challenge will be execution. Building a compelling gaming platform for shared spaces requires more than a clever concept; it needs durable gameplay, intuitive hardware or interface design, and a reason for groups to return again and again.
What comes next for Board
With the Series A capital in place, Board is now positioned to expand product development, refine its game design philosophy, and test how far “Together Tech” can scale beyond a founder-led vision.
If the company can turn social presence into a repeatable product experience, it may carve out a distinctive place in the next wave of consumer entertainment. If not, it will join a long list of startups that discovered how difficult it is to make group play both simple and sticky.
Get All The Latest Updates Delivered Straight To Your Inbox For Free!