Best Free Marketing and Sales Resources for SaaS Companies

There are a number of blog posts with deceptive titles, for example, “10 Ways to Get Instant Success”. Such posts are click bait and can't usually guarantee what they state. 

Instead, they tell you one or two things, and then say something like “talk to us if you want to know more” and that's what their strategy is.

There are numerous posts about SaaS marketing. No doubt that it is a good lead generator, but It’s a cumbersome task. 

So, I thought I would do something different to help SaaS startups get some free marketing and sales resources. This guide has all the secrets for your marketing game. 

So, let’s get into it and explore some amazing resources that would kickstart your marketing strategy!

BLOG POST RESOURCES:

1. An Amazing Way to Get Customer Feedback and Build a Community: https://bit.ly/3mAdeld

2. An Effective Swag Strategy: http://bit.ly/3vqtBXq 

3. Flywheels And How To Create Content Communities: https://bit.ly/34xJHm5 

4. The Bullseye Framework for Getting Traction: https://bit.ly/34xJHm5 

5. The One Growth Metric that Moves Acquisition, Monetization, and Virality: https://bit.ly/3mBSp9k 

6. Why Product Market Fit Isn't Enough: https://bit.ly/34wbW4G 

7. An Unfiltered Look At How To Launch A New Community: https://bit.ly/3rbzshf 

8. From Instant Pot to Instagram: Critical Lessons in Startup Community Building: https://bit.ly/2LMOGc4 

9. How to Build An Amazing Community Post COVID: https://bit.ly/3n6ywYH 

10. How to Build a Community That Loves You: https://bit.ly/3jYKmSG 

11. How to design a high-value community:https://bit.ly/2Ke3BMd 

12. Startup Marketing: Community Management As A State Of Mind: https://bit.ly/2Ke3Cjf 

13. Startups Share Their Tactics And Thoughts On Community Management: https://bit.ly/3nQ1rkx 

14. The 4 C's To Build A Strong Startup Community: https://bit.ly/34vi5OH 

15. Want to Build Community? Here's How 150 Startups Did It: https://we.co/2TTBxyX 

16. When Community Becomes Your Competitive Advantage: https://bit.ly/37BWA0r 

17. Don't Just Throw Together a Webinar — The Virtual Events Crash Course You Need: https://bit.ly/2Gxw3GY 

18. Hiring your First Head of Marketing: https://bit.ly/3oXNtOa 

19. Choosing A Name The Right Way: http://bit.ly/3lhxysF 

20. 7 Focus Areas Every Growth Hire Should Know Inside and Out: https://bit.ly/3etjVDj 

21. Growth Hacker Is The New VP of Marketing: https://bit.ly/387Gnkm 

22. How Morning Brew's Referral Program Built An Audience of 1.5 Million Subscribers: https://bit.ly/3kUJ7oJ 

23. How to Build a Growth Team: https://bit.ly/3mQNf9O 

24. Loops are the New Funnels: https://bit.ly/38kptii 

25. Notes on Superhumans Acquisition Loops: https://bit.ly/34XsCm5 

26. Why Figma Wins: https://bit.ly/2JvWy0s 

27. How to Create A Marketing Plan: https://bit.ly/2JCQqDQ 

28. Paid Marketing Addiction: https://bit.ly/2Ia8R1G 

29. How to Use PR + Thought Leadership to Grow Your Startup: https://bit.ly/3mVb5kU 

30. 7 Ways SEO Can Get You to a Million+ Monthly Users: https://bit.ly/3n6zUKT 

31. How To Scale Sales At Your Startup: https://bit.ly/3nwJl6b 

32. How a Fast-Growing Startup Built Its Sales Team for Long-Term Success: https://bit.ly/36zMWtw 

33. Sales Advice for Technical Founders - Y Combinator: https://bit.ly/3erI39q 

34. Startup Founders, Put On Your Sales Hats: https://bit.ly/3kGIChi 

35. Three Frameworks to Kickstart Your Sales: https://bit.ly/3jSSEve 

36. The Guide to Personalized Messages: https://bit.ly/2TVZKEI 

GUIDE RESOURCES:

37. Onym Guide to Naming: https://bit.ly/3l0wmsR 

38. Positioning Your Startup is Vital — Here’s How to Nail It: https://bit.ly/363E6nD 

39. The Three-Hour Brand Sprint: https://bit.ly/3mM0b0K 

40. Community Canvas - A Guide To Build Meaningful Communities: https://bit.ly/3nDlimM 

41. The Community Canvas: https://bit.ly/3nDlimM 

42. The Ultimate Guide To Community Management: https://bit.ly/3rbziq9 

43. The Ultimate Guide To Successful B2B Community Management: https://bit.ly/37zmZfg 

44. Virtual Events Guide for Startups: https://bit.ly/353iIjf 

45. B2B SaaS Marketing Guide: https://bit.ly/3oYzRST 

46. The Guide to Sales and Marketing for Technical People: https://bit.ly/32emuV2 

47. The Ultimate Guide To Customer Success For SaaS: https://bit.ly/3eu3uqA 

48. 77 Best SAAS Sales Resources: https://bit.ly/2TRuGGd 

49. Guide to Successful Rep Onboarding and Ramp: https://bit.ly/2HW3LXt 

50. Remote Revenue Starter Kit: https://bit.ly/34XiDND 

51. Revenue Success Recipes for the New 2020 Reality: https://bit.ly/3l1mtLh 

52. The Definitive Guide to Sales Enablement: https://bit.ly/3mRRRfV 

53. The GTM Playbook for Revenue Teams: https://bit.ly/3oS2Zv0 

54. The Guide to Sales and Marketing for Technical People: https://bit.ly/32emuV2 

55. Good Sales Emails: https://bit.ly/3oS2Yaq 

ARTICLE RESOURCES:

56. This Brand Strategy Can Make Your Startup Look Bigger Than It Is: https://bit.ly/3eqhIbV 

57. How to Build a B2B SaaS Brand: https://bit.ly/3pHRy9Q 

58. 6 Startup Strategies For Building A Niche Community: https://bit.ly/2J6v0yU 

59. Community business models: Product-led community: https://bit.ly/2HWIT2h 

60. How to Create an Interactive Workshop in Zoom: https://bit.ly/2I9JgGw 

61. Creating a Sales Forecast: https://bit.ly/3kYk3NK 

TWEET RESOURCES:

62. Community Thread: https://bit.ly/2KJTP44 

63. How to Get Press for Your Company: https://bit.ly/3hTZ8L3 

SLIDESHARE RESOURCES:

64. From Zero to a Million Users - Dropbox and Xobni lessons learned: https://bit.ly/3nCEvF9 

65. Founder-led Selling: https://bit.ly/3p087NB 

NEWSLETTER RESOURCES:

66. How the biggest consumer apps got their first 1,000 users: https://bit.ly/2LWjqaL 

67. For The Love: https://bit.ly/3ercsER 

68. There's more to communities than Facebook goat groups: https://bit.ly/364SoEy 

VIDEO RESOURCES:

69. Igniting Viral Growth and Building a User Community: https://bit.ly/2KEd2UW 

70. PR + Content for Growth - Y Combinator: https://bit.ly/3mXnrsP 

71. SEO Advice from Survey Monkey: https://bit.ly/3erxPpy 

72. How to Crush It On Twitter: David Perrell and Mathew Kobach: https://bit.ly/3oVzb0x 

73. How to Sell (Y-Combinator Startup School): https://bit.ly/2U86T53 

74. New Sales Models David Sacks: https://bit.ly/3mUpZrG 

PODCAST RESOURCES:

75. The New Growth Mindset with Sean Ellis & James Currier: https://bit.ly/2KG4MUy 

E-BOOK RESOURCES:

76. 59 Tips for Scaling Startup Sales: https://bit.ly/3k2xP0i 

Within your overarching SaaS marketing strategy, you’re going to have a number of other specific marketing strategies. For example, you’ll have a content marketing strategy, email marketing strategy, and so on.

Once you’ve worked through your high-level SaaS marketing strategy and have identified the tactics and channels you’re going to take advantage of, it’s time to create your SaaS marketing plan and GET SET GO! 

Samantha Paul

Samantha is a SaaS fan who is always on the lookout for great software and lifetime deals. Always up to date with what's going on in the tech world, Samantha prefers Windows to Mac and Android over iOS. You will see her articles here and we hope that you find them useful and informational.