MyMonthlyCar Wants to Turn Idle Dealer Cars Into Monthly Rental Revenue at TechCrunch Disrupt

TL;DR

• Founder Igor Dobrianskyi built MyMonthlyCar to turn idle used inventory on dealer lots into month-to-month rentals with a built-in path to purchase.
• The platform targets short-term drivers priced out of traditional leases and rentals, offering one monthly payment covering the car, maintenance, and flexibility to swap or buy.
• MyMonthlyCar will showcase its dealer-focused model at TechCrunch Disrupt on October 13-15 in San Francisco as it pushes for U.S. expansion.

The $100 Billion Lot Sitting Still

Every used-car dealership in America has the same problem: cars that just sit. They age on the lot, rack up flooring costs, depreciate, and tie up capital while dealers wait for the right buyer. At the same time, millions of drivers need a car for three, six, or nine months — not three years — and are stuck between expensive daily rentals and rigid leases that require perfect credit.

That gap is exactly where MyMonthlyCar lives.

Founded by Igor Dobrianskyi, the startup is pitching a simple idea: let dealers rent out their idle used cars month-to-month, with an option for the driver to buy the car at any time. Drivers get affordable flexibility. Dealers get new recurring revenue from inventory that would otherwise be dead weight.

Who Is Igor Dobrianskyi

Dobrianskyi is a serial automotive and marketplace founder who saw the inefficiency firsthand. Instead of building another consumer car-subscription brand that has to buy its own fleet — a model that burned through cash for many startups — he built MyMonthlyCar as dealer infrastructure.

The logic is lean: dealers already own the cars, the service bays, the insurance relationships, and the local demand. They just lacked the software to offer them as monthly products. MyMonthlyCar provides that layer.

How MyMonthlyCar Works for Dealers

For dealerships, MyMonthlyCar functions as a plug-in rental and rent-to-own platform. A dealer selects which used vehicles to list — typically 1-to-4-year-old cars that are retail-ready but slow to sell — sets a monthly price, and publishes them on MyMonthlyCar's marketplace.

The startup handles the digital storefront, bookings, driver verification, payments, and rental agreements. The dealer handles handover, maintenance, and buyout if the customer decides to purchase.

The economics are compelling. Instead of a $18,000 used SUV sitting for 90 days earning zero, that same SUV rented at $650-$850 per month generates cash flow while remaining for sale. If the renter loves it, part of what they've paid can be applied toward the purchase, turning a renter into a buyer without extra acquisition cost.

A Cheaper, Saner Option for Short-Term Drivers

For consumers, the appeal is flexibility without the Hertz or Enterprise markup.

MyMonthlyCar is aimed at traveling nurses, relocating professionals, international students, gig workers, remote workers on extended stays, and anyone with challenged credit who can't get a lease. There is no long-term lock-in, no massive down payment, and one predictable monthly payment.

Crucially, every rental includes the option to buy. Drivers can test a used car in real life — commutes, road trips, car seats and all — for a month or two, then decide to buy it from the dealer. It flips the traditional test drive from 15 minutes around the block into a true try-before-you-buy.

Why Month-to-Month Is Having a Moment

The timing is strong. Used-car prices remain elevated, auto loan rates are still high, and leases have become harder to qualify for. At the same time, insurance and maintenance costs have pushed more drivers away from ownership altogether.

Dealers, meanwhile, are under pressure to find new profit centers as front-end margins compress and floorplan interest climbs. Turning serviceable inventory into yield-generating assets is a story that resonates with dealer groups looking for recurring revenue without buying a separate rental fleet.

That convergence of dealer pain and driver demand is what MyMonthlyCar plans to spotlight on stage.

Road to TechCrunch Disrupt

MyMonthlyCar will showcase at TechCrunch Disrupt on October 13-15 in San Francisco, joining hundreds of early-stage startups in Startup Battlefield and the expo hall.

For Dobrianskyi, Disrupt is less about hype and more about partnerships: dealer groups, DMS and CRM providers, insurance and payment partners, and investors who understand auto fintech. With California as one of the largest markets for flexible car access, launching the conversation in San Francisco makes strategic sense.

Expect live demos of the dealer dashboard, renter onboarding flow, and data on utilization, conversion from rent to buy, and revenue per idle unit.

What Comes Next

The big question for any marketplace is supply. MyMonthlyCar says its next milestone is onboarding dozens of pilot dealerships across key U.S. metros, proving that monthly rentals can consistently outperform sitting inventory.

If it works, the vision is bigger than rentals: a nationwide network where any dealer lot becomes an instant flexible fleet, and any renter is a potential buyer. In an industry desperate to move metal faster, turning idle cars into monthly revenue might be exactly the kind of boring-but-brilliant idea that wins at Disrupt.

AndroGuider Team

Articles written by the AndroGuider team. We try to make them thorough and informational while being easy to read.