LG to let 4000 people 'test drive' G4 ahead of launch

LG has announced consumer experience campaign for its upcoming LG G4 smartphone. As a part LG will select 4000 consumers in 15 countries to test drive the LG G4 smartphone before it unveiling on April 28.

The campaign kicks off today in Korea followed by Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, United Kingdom, France, Germany, Mexico, Japan and Hong Kong in coming days.

The participants will be selected from applicants in the 15 countries based on their entry responses. LG notes that selection criteria may vary in each market. Appicants can increase the chances of being selected by sharing their application experience on social media platforms.

(Also Read : LG G4 teaser video reveals a camera with f/1.8 aperture)

Selected participants in each country will be given an LG G4 for up to 30 days to experience its unique design and features, in return they have to share their opinion online. LG will also assign various assignments to the participants and they will be awarded prizes

More details about the campaign will be updated via local LG webpage and social media sites in the coming days.

Juno Cho, president and CEO of LG Electronics Mobile Communications Company, said: “Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “We’re putting the success of LG G4 in the hands of consumers before the launch because we believe they are the best judge of a great user experience, beyond just benchmarks and speed tests.” 

LG's 2015 flagship device G4 will be unveiled on April 28. The LG G4 will undoubtedly feature a 5.5-inch display with 1440x2560 pixels, rear camera with F/1.8 aperture and LED flash and the new LG UX 4.0 on top of Android Lollipop.

Source : LG Newsroom

Kaiser Bey

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