Life360 Launches $7.99 Scannable Pet Tags With Zoomie Alerts and Care Tracking

TL;DR
- Life360 is launching $7.99 scannable pet tags that instantly notify owners and share a pet's last scanned location when anyone scans the QR code, with no battery or charging required.
- The new Zoomie Alerts feature sends real-time notifications if a pet leaves a designated safe zone and keeps the whole family circle in the loop.
- Built-in pet care tracking in the Life360 app lets households coordinate feeding, walks, medication, and vet appointments with shared logs and reminders.
From Family Safety to Pet Safety
Life360, the family safety platform best known for location sharing and Tile item tracking, is officially expanding into pet care. The company has announced a new line of scannable pet tags designed to bring its signature circle-based coordination and location alerts to four-legged family members. The move positions Life360 as a comprehensive household safety hub, covering kids, parents, pets, and valuables in a single app.
At the center of the launch is an affordable, low-tech solution with a smart twist: a lightweight pet tag that costs just $7.99.
How the $7.99 Scannable Tags Work
Unlike GPS trackers that require charging and monthly fees, Life360's new pet tags are deliberately simple and maintenance-free. Each tag features a durable, waterproof QR code that can be scanned by any smartphone - no special app required for the person who finds the pet.
When a lost pet is found, a neighbor or good Samaritan can scan the tag with their phone camera. Instantly, the pet's family receives a notification in the Life360 app that their pet has been found, along with the last known location where the tag was scanned. The finder is then shown a contact page with information the owner has chosen to share, such as the pet's name, emergency contact numbers, and any medical needs, without exposing private personal data.
Because the tags use QR and NFC technology instead of GPS or Bluetooth, they never need a battery, never need to be charged, and work anywhere. They are designed as an affordable complement to microchips and GPS collars, not a replacement, offering an immediate way for a finder to contact an owner. The tags are available in multiple colors and patterns and can be attached to any collar or harness.
Introducing Zoomie Alerts
Alongside the tags, Life360 is rolling out Zoomie Alerts, a new pet-focused alert system built directly into its app. The feature lets families set customizable safe zones around their home, yard, or neighborhood.
If a pet wearing a Life360 tag is reported missing or is noticed outside its safe zone, Zoomie Alerts will notify everyone in the family's Life360 Circle at once. This ensures that parents, kids, dog walkers, and pet sitters all get the same real-time update, avoiding the frantic group texts and missed calls that often happen when a pet slips out the door. The feature is designed to turn a family's entire network into a rapid-response search party.
Beyond Location: Daily Care Tracking for the Whole Household
Life360 is also extending its household coordination tools to pet care. The app now includes dedicated pet profiles where families can manage the day-to-day routines that keep pets healthy and happy.
The new care-tracking features allow any Circle member to log and check off tasks like feeding, walks, litter box cleaning, and medication. If one person has already fed the dog breakfast, everyone else can see it instantly, preventing double-feeding or missed meals. Owners can set recurring reminders for flea and tick treatments, daily walks, and vet appointments, and assign tasks to specific family members.
Pet profiles can also store important information like vaccination records, allergies, vet contact details, and feeding instructions, making it easy for a pet sitter or extended family member to step in and help.
Pricing and Availability
The Life360 Pet Tags are priced at $7.99 each, making them one of the most affordable pet recovery options on the market. They are available now through Life360's official website and will roll out to major retailers including Amazon in the coming weeks. The tags work with the free version of the Life360 app, though some advanced care-tracking and alert history features are included with Life360's premium membership plans.
With scannable tags, Zoomie Alerts, and shared care tracking, Life360 is betting that keeping pets safe should be just as collaborative and connected as keeping the rest of the family safe.
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