Amazon Thinks You Have Flat Buttocks? How to Find Your Hidden Ad Assumptions
TL;DR
- Amazon has a hidden Advertising Preferences page that lists blunt assumptions about you — from income and relationship status to body quirks like flat buttocks — inferred from your searches, purchases, and Prime Video views.
- A viral Threads post left a shopper speechless after she found Amazon had tagged her with flat buttocks, hair loss, and other oddly personal traits she never told Amazon directly.
- You can view, remove, and opt out of these ad interests in under a minute at amazon.com/adprefs and tighten your Amazon privacy controls.
The Page Amazon Doesn't Want You To Find
Buried several clicks deep in your Amazon account lives a page most shoppers have never seen. It's called Advertising Preferences, and it's essentially Amazon's diary about you.
Unlike your order history, which shows what you actually bought, this page shows what Amazon thinks you are based on what you bought, searched, streamed, and clicked. The categories are startlingly specific and brutally blunt: gender, age bracket, income level, education, marital status, whether you have kids, and then hundreds of hyper-niche shopping interests.
Users are reporting entries like Baldness Remedy, Wrinkle Cream Addict, Plus-Size Fashion, Cheapskate Travel, and in one now-famous case, Flat Buttocks Enhancer.
Amazon doesn't exactly promote the page. There's no banner, no email alert, no Hey, look what we assume about you! notification. You have to know the URL exists.
How To Check Your Profile In 30 Seconds
Finding it is easy once you know where to look:
- Desktop: Go directly to amazon.com/adprefs while logged in. Alternatively, go to Account > Your Account > Advertising Preferences or Privacy Preferences > Your Ads Privacy Choices.
- Mobile: Open the Amazon Shopping app, tap the person icon > Your Account > scroll to Account Settings > Advertising Preferences > Advertising Interests.
- Review the list: You'll see two main sections — Your Interests, which is Amazon's guesses about you, and Advertiser Preferences, which shows third-party brands allowed to target you.
If you're in the UK, Germany, France, or elsewhere, change the domain to your local Amazon, like amazon.co.uk/adprefs or amazon.de/adprefs. The layout is the same.
Prepare yourself. Most people expect to see Shoes or Kitchen Gadgets. They don't expect to see what Amazon really wrote.
Why A Threads Shopper Was Left Speechless
The page exploded back into public view this week after a Threads user shared screenshots of her own Advertising Interests list with the caption that she was speechless.
Among dozens of tags, Amazon had decided she was interested in Flat Buttocks products, Hair Loss Concealers, and Adult Acne Treatments — all inferred, she said, from a few one-off searches for gifts, postpartum items, and Halloween costumes.
Her post took off instantly. Thousands replied with their own bizarre results. One person was tagged as a Newlywed on a Budget despite being single for years. Another was labeled Interested in Male Baldness despite being a woman who bought a gag gift for her dad. A third found over 200 interests ranging from Hemorrhoid Care to Luxury Divorce Gifts.
The flat buttocks tag became the breakout meme, with users joking: I bought ONE pair of leggings and now Amazon thinks I need a butt lift.
It's funny until you realize how revealing it is.
Why Does Amazon Think This About You?
Amazon isn't guessing randomly. According to Amazon's own help pages, these interests are built automatically from your on-site behavior: what you search for, what you click, what you add to cart, what you buy, what you watch on Prime Video, what you ask Alexa, and what Kindle books you browse.
Buy shapewear once for a wedding? Amazon logs Body Shaping Interest. Search for minoxidil for your partner? Amazon logs Hair Loss Interest for you. Watch a show with a pregnant character? Don't be surprised if Maternity shows up.
Amazon groups you into audiences advertisers want to reach. That profile follows you not just on Amazon.com, but across Fire TV, Twitch, Whole Foods marketing, and thousands of third-party sites that use Amazon Ads.
Amazon says this personalization makes ads more relevant and says it does not sell your personal data directly. But privacy advocates note the effect is the same: an intimate, inferred health and lifestyle profile built without you ever filling out a questionnaire.
How To Manage, Remove Or Delete Your Ad Assumptions
The good news: you can fight back, at least partially.
- Remove individual interests: On the Advertising Preferences page, find any tag you hate — like Flat Buttocks — and click Remove. It will stop informing your on-Amazon ads going forward.
- Opt out of personalized ads: Look for the option labeled Do Not Personalize Ads from Amazon for this browser or Personalized Ads Opt-Out. Turn it on. You'll still see ads, but they won't be based on your profile.
- Block third-party advertisers: Under Advertiser Preferences or Your Advertisers, you can remove specific brands from targeting you.
- Go further in Privacy Settings: Visit Amazon's Privacy Preferences dashboard to turn off Interest-Based Ads, request that Amazon not use your personal information for marketing, and submit a data deletion request under Your Data Controls.
- Clear your history: Regularly delete your browsing history and Alexa voice recordings under Account > Content and Devices > Privacy Settings to reduce future inferences.
Note: Removing an interest doesn't delete the purchase or search that triggered it, and Amazon will keep building new interests unless you opt out and clear history regularly. For a full reset, you need to submit a formal request for Amazon to delete your advertising data.
Why This Matters More Than A Laugh
It's easy to laugh at flat buttocks, but privacy experts say this viral moment highlights a bigger issue in 2026: the rise of inferred data.
You never told Amazon your income, health conditions, or relationship struggles. It decided those things for you, often wrongly, and then sold access to that assumption to advertisers.
Wrong inferences can be embarrassing. Right ones can be even more sensitive — revealing pregnancy, illness, financial stress, or sexuality based on a few clicks before you're ready to share it.
If you haven't checked your page yet, now is the time. You might be surprised, amused, or a little creeped out by what Amazon thinks it knows. And unlike Amazon's version of you, the real you can click Delete.
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